Anna Is

Anna Is

Customer Centric

Customer Centric

Taking commerce further. Understanding customers. Making change work.

Taking commerce further. Understanding customers. Making change work.

Taking commerce further. Understanding customers. Making change work.

I have been working at the intersection of retail, commerce and organization for 20 years. Today, as a Senior Advisor & Fractional Leader, I support companies in evolving their customer experience, omnichannel and digital business models. I combine the customer perspective, data and AI with structures and management models that make change work across the organization.

20

Years of experience in trade

Best Retail Case Award 2023

€70

million D2C order value p.a.

3 online shops managed and developed under my responsibility

+25

Staff & Organizational Development

PMP® Certification

SKILLS

Customer Experience

Customer Experience

Customer Experience

Commerce & Omnichannel

Commerce & Omnichannel

Commerce & Omnichannel

CX Governance

CX Governance

CX Governance

CRM & Customer Data

CRM & Customer Data

CRM & Customer Data

AI & Automation

AI & Automation

AI & Automation

Transformation & Change

Transformation & Change

Transformation & Change

Organizational Development

Organizational Development

Organizational Development

Fractional Leadership

Fractional Leadership

Fractional Leadership

+ more

+ more

+ more

THIS IS HOW I WORK

Typical project process – consulting and support at the interface of commerce, CX, organization and tech

Assessment & Roadmap

Operationalization & Implementation

Phase 1

Stakeholder Interviews

Data & Customer Insights

Structures & Processes

Priorities & Roadmap

Phase 2

Governance & Responsibilities

Target State & Initiatives

Quick Wins

Reporting & KPIs

Phase 3

Regular Check-ins

Impact Measurement

Decision & Goal Frameworks

Ongoing Development

Steering & Ongoing Development

WELL CONNECTED

Strong networks provide inspiration, serve as sparring partners and open access to the right resources to move projects forward. They bring diverse perspectives and enable better decisions.

Typical project process – consulting and support at the interface of commerce, CX, organization and tech

Phase 1

Assessment & Roadmap

Stakeholder Interviews

Structures & Processes

Priorities & Roadmap

Data & Customer Insights

Phase 2

Operationalization & Implementation

Governance & Responsibilities

Target State & Initiatives

Quick Wins

Reporting & KPIs

Phase 3

Steering & Ongoing Development

Regular Check-ins

Impact Measurement

Decision & Goal Frameworks

Ongoing Development

THIS IS HOW I WORK

Typical project process – consulting and support at the interface of commerce, CX, organization and tech

Phase 1

Assessment & Roadmap

Stakeholder Interviews

Data & Customer Insights

Structures & Processes

Priorities & Roadmap

Phase 2

Operationalization & Implementation

Governance & Responsibilities

Target State & Initiatives

Quick Wins

Reporting & KPIs

Phase 3

Steering & Ongoing Development

Regular Check-ins

Impact Measurement

Decision & Goal Frameworks

Ongoing Development

THIS IS HOW I WORK