THE FUTURE IS CUSTOMER CENTRIC
I write about what changes when Customer Experience, Commerce, Organization and AI are consistently approached from the customer’s perspective.
INSIGHTS
03
GOVERNANCE
AI-Projekte brauchen einen Business-Owner
Zwei Fälle aus der Praxis: warum funktionierende AI-Systeme am Kundenweg scheitern und wer die Verantwortung trägt.
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Each issue takes up a management question and tests it against studies and real-world cases.
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The Future is Customer Centric
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