ANNA
ANNA
CARINA
CARINA
CARINA
MAERZ
MAERZ
Senior Advisor
Senior Advisor
CX & Commerce
CX & Commerce
Speaker
Speaker
Senior Advisor
CX & Commerce
Speaker
Hello! I’m Anna, and as a Senior Advisor & Fractional Leader I support retailers and consumer brands in evolving their commerce, customer experience and organization. 20 years of experience have shown me that future-proof growth happens where the customer perspective, technology and organization work together.
Hello! I’m Anna, and as a Senior Advisor & Fractional Leader I support retailers and consumer brands in evolving their commerce, customer experience and organization. 20 years of experience have shown me that future-proof growth happens where the customer perspective, technology and organization work together.
Hello! I’m Anna, and as a Senior Advisor & Fractional Leader I support retailers and consumer brands in evolving their commerce, customer experience and organization. 20 years of experience have shown me that future-proof growth happens where the customer perspective, technology and organization work together.
20 years of experience
20 years of experience
I combine experience in retail, digital commerce and leadership with a clear view of customers, organization and business impact.
I combine experience in retail, digital commerce and leadership with a clear view of customers, organization and business impact.
In this way, I help companies evolve their commerce and customer experience and turn change into effective structures, processes and management systems.
In this way, I help companies evolve their commerce and customer experience and turn change into effective structures, processes and management systems.
Transformation with System
Customer centricity emerges where strategy, organization and execution interlock.
I translate customer and business perspectives into clear priorities, responsibilities, KPIs and processes. This turns strategies into concrete decisions and change into structures that work in day-to-day operations.
WHO I WORK WITH
Retail & Consumer Brands
I work with retailers and consumer brands that want to evolve their commerce, customer experience and organization, break down silos and integrate new technologies effectively into their business model and management systems.
Who I work with
Retail & Consumer Brands
I work with retailers and consumer brands that want to evolve their commerce, customer experience and organization, break down silos and integrate new technologies effectively into their business model and management systems.
WHAT CUSTOMERS SAY ABOUT THE COOPERATION
With Anna, we were able to clearly structure and advance our Customer Experience Initiative. She thinks strategically, organizes complex topics, and translates them into steps that show immediate impact. Her work creates orientation and accelerates implementation.
Vanessa Smickt
Director E-Commerce - Marc O' Polo
Anna was always an exciting counterpart with whom we, as an agency for Connected Commerce, could have a great exchange. Her innovative ideas were a driver for new features in the Betty Barclay shop, which we gladly accepted, refined, and integrated. We look forward to many new projects!
Timo Engel
Unit Director Smart E-Commerce - hmmh AG
Analytical strength, clear structure and real implementation proximity – a partner you can rely on even in complex projects at any time.
Franziska von Becker
Principal Consultant - hachmeister+partner
A fantastic leader, Anna-Carina Maerz comes highly recommended. I have had the privilege of working with her many times in various capacities such as comprehensive leadership development programs and subsequent team training sessions.
She has a deep knowledge of the fashion industry that is complemented with an exceptional interpersonal skill. She is innovative and inclusive in her approach to leadership, creating a climate where ideas flourish towards sustainable growth. With her thinking skills, Anna-Carina steered her teams through change with alertness and bravery.
Ivo Haase
General Manager - PeHa GmbH
Transformation with System
Customer centricity emerges where strategy, organization and execution interlock.
I translate customer and business perspectives into clear priorities, responsibilities, KPIs and processes. This turns strategies into concrete decisions and change into structures that work in day-to-day operations.
My podcasts
My podcasts
20 years of experience
I combine experience in retail, digital commerce and leadership with a clear view of customers, organization and business impact.
In this way, I help companies evolve their commerce and customer experience and turn change into effective structures, processes and management systems.
Transformation with System
Customer centricity emerges where strategy, organization and execution interlock.
I translate customer and business perspectives into clear priorities, responsibilities, KPIs and processes. This turns strategies into concrete decisions and change into structures that work in day-to-day operations.
Who I work with
Retail & Consumer Brands
I work with retailers and consumer brands that want to evolve their commerce, customer experience and organization, break down silos and integrate new technologies effectively into their business model and management systems.
The Future is
Customer Centric
WHAT CUSTOMERS SAY ABOUT THE COOPERATION
With Anna, we were able to clearly structure and advance our Customer Experience Initiative. She thinks strategically, organizes complex topics, and translates them into steps that show immediate impact. Her work creates orientation and accelerates implementation.
Vanessa Smickt
Director E-Commerce - Marc O' Polo
Anna was always an exciting counterpart with whom we, as an agency for Connected Commerce, could have a great exchange. Her innovative ideas were a driver for new features in the Betty Barclay shop, which we gladly accepted, refined, and integrated. We look forward to many new projects!
Timo Engel
Unit Director Smart E-Commerce - hmmh AG
Analytical strength, clear structure and real implementation proximity – a partner you can rely on even in complex projects at any time.
Franziska von Becker
Principal Consultant - hachmeister+partner
A fantastic leader, Anna-Carina Maerz comes highly recommended. I have had the privilege of working with her many times in various capacities such as comprehensive leadership development programs and subsequent team training sessions.
She has a deep knowledge of the fashion industry that is complemented with an exceptional interpersonal skill. She is innovative and inclusive in her approach to leadership, creating a climate where ideas flourish towards sustainable growth. With her thinking skills, Anna-Carina steered her teams through change with alertness and bravery.Ivo Haase
General Manager - PeHa GmbH
WHAT CUSTOMERS SAY ABOUT THE COOPERATION
With Anna, we were able to clearly structure and advance our Customer Experience Initiative. She thinks strategically, organizes complex topics, and translates them into steps that have an immediate impact. Her work provides guidance and accelerates implementation.
Vanessa Smickt
Director E-Commerce - Marc O' Polo
Anna was always an exciting counterpart with whom we, as an agency for Connected Commerce, could have a great exchange. Her innovative ideas were a driver for new features in the Betty Barclay shop, which we gladly accepted, refined, and integrated. We look forward to many new projects!
Timo Engel
Unit Director Smart E-Commerce - hmmh AG
Analytical strength, clear structure and real implementation proximity – a partner you can rely on even in complex projects at any time.
Franziska von Becker
Principal Consultant - hachmeister+partner
A fantastic leader, Anna-Carina Maerz comes highly recommended. I have had the privilege of working with her many times in various capacities such as comprehensive leadership development programs and subsequent team training sessions.
She has a deep knowledge of the fashion industry that is complemented with an exceptional interpersonal skill. She is innovative and inclusive in her approach to leadership, creating a climate where ideas flourish towards sustainable growth. With her thinking skills, Anna-Carina steered her teams through change with alertness and bravery.Ivo Haase
General Manager - PeHa GmbH