Privacy Policy

Privacy Policy

Note: This English version is provided for convenience. In the event of any discrepancies, the German version of this Privacy Policy shall prevail.


As of: October 21, 2026


1. Controller

The controller responsible for the processing of personal data on this website is:

Anna-Carina Maerz

Kreuzjochstraße 7

81825 Munich

Germany

Phone: +49 173 6240584

Email: contact@annacarinamaerz.de


2. General Information on Data Processing

Personal data is only processed on this website to the extent necessary to operate the website, communicate with prospective and existing clients, or provide the services offered.


Personal data includes all information relating to an identified or identifiable natural person, such as name, email address, or IP address.


Processing is carried out on the basis of the respective applicable provisions of the General Data Protection Regulation (GDPR).


3. Hosting and Website Provision by Framer

This website is operated using the website service Framer.


The provider is:

Framer B.V.

Rozengracht 207B

1016 LZ Amsterdam

Netherlands


When accessing this website, technically necessary connection data is processed in order to deliver the website to your device and to ensure its stability and security. This may include, in particular, the IP address, time of access, as well as browser, device, and technical connection information.


The processing is carried out on the basis of Art. 6 (1) lit. f GDPR. My legitimate interest lies in the secure, stable, and efficient operation of this website.


To the extent that Framer processes personal data on my behalf within the scope of the Framer services I use, it acts as a data processor. The basis for this is a data processing agreement pursuant to Art. 28 GDPR.


Further information on data processing by Framer can be found in the Framer Privacy Policy.


4. Website Statistics with Framer Analytics

For this website, I use the analytics feature provided by Framer to evaluate website usage in aggregated form.


In particular, page views, pages visited, device types, the approximate geographic origin of access, and referral sources can be evaluated. Where a visit takes place via a link with UTM parameters, these may be taken into account within the aggregated website statistics to evaluate campaigns and referral sources.


Additionally, within Framer Analytics, I record specific interactions on the website, in particular clicks on selected contact and project inquiry buttons, as well as the successful submission of the contact form.


These events are used solely for the statistical analysis of website usage. No UTM parameters or Google Ads click IDs are linked to individual form inquiries via the deactivated Framer Campaign Tracking.


According to Framer, Framer Analytics does not use cookies or persistent identifiers and is designed to analyze website usage in anonymized form.


No Google Analytics, Google Tag Manager, Meta Pixel, LinkedIn Insight Tag, or comparable external marketing tracking services are used.


5. Contact Form

A contact form is available on this website. The form is provided via Framer's native form feature.


When you use the contact form, the data you enter will be processed.


Required information:

  • Name

  • Email address

  • Company

  • Selection “How can I help?”

  • Content of your message


Optionally, you can provide your phone number and website.


The data is processed in order to handle your inquiry, communicate with you, evaluate potential collaboration, and, if applicable, initiate an advisory or contractual relationship.


To the extent that your inquiry is aimed at concluding or executing a contract, the processing is based on Art. 6 (1) lit. b GDPR.


For other business inquiries, the processing is based on Art. 6 (1) lit. f GDPR. My legitimate interest lies in handling business inquiries and communicating with prospective clients and business partners.


Form submission is processed via Framer. Each inquiry is then forwarded by email to my business inbox.


No automatic reply email is sent to the sender.


Framer provides built-in spam protection for native forms. The “Basic” protection level is used for this form.


Framer Campaign Tracking is deactivated. Form inquiries are therefore not linked by this feature to UTM campaigns or Google Ads click IDs.


6. Email Communication and Google Workspace

I use Google Workspace for my business email communication.


The provider for customers in the European Economic Area is generally:

Google Cloud EMEA Limited

70 Sir John Rogerson’s Quay

Dublin 2

Ireland


Inquiries submitted via the contact form to contact@annacarinamaerz.de, as well as direct emails to this address, are processed in my Google Workspace inbox.


In doing so, sender and recipient details, communication content, timestamps of communication, and, where applicable, further technical email data are processed.


The processing is carried out to handle and respond to business inquiries.


To the extent that the communication serves to initiate or execute a contract, the processing is based on Art. 6 (1) lit. b GDPR.


Otherwise, the processing is based on Art. 6 (1) lit. f GDPR. My legitimate interest lies in reliable and efficient business communication.


Google processes personal data in the context of Google Workspace as a data processor. Corresponding data processing agreements apply to Google Workspace.


In the course of providing Google Workspace, data may also be processed by Google and engaged subprocessors outside the European Economic Area. According to its own statements, Google provides appropriate data protection safeguards for this purpose, in particular Standard Contractual Clauses.


For further information, please refer to the Google Workspace Privacy and Legal Information.


7. LinkedIn

This website contains links to my profile or content on LinkedIn.


The provider for users within the European Union is generally:

LinkedIn Ireland Unlimited Company

Wilton Plaza

Wilton Place

Dublin 2

Ireland


LinkedIn is not embedded in this website as a social media plugin. A connection to LinkedIn is only established when you click on a corresponding link.


Upon opening LinkedIn, data processing is carried out by LinkedIn in accordance with its own privacy policy. If you are logged into your LinkedIn account at that time, LinkedIn may associate the visit with your user account.


For more information, please see the LinkedIn Privacy Policy.


8. External Links

This website contains links to external websites and services.


Simply visiting my website does not establish a connection to the respective third-party provider via these links. Only when you click on an external link do you leave my website, and the privacy policies of the respective provider apply.


9. Cookies and Similar Technologies

This website does not use marketing, advertising, or retargeting cookies, nor does it use any marketing tracking based on personal data.


According to Framer, the Framer Analytics feature used operates without cookies and without persistent identifiers.


Framer Campaign Tracking for forms is deactivated.


Further information can be found in the separate Cookie Policy.


10. Storage Duration

Personal data is generally stored only as long as necessary for the respective processing purpose.


Inquiries from which a business or contractual relationship develops may be stored longer within the scope of the business relationship and in accordance with statutory retention obligations.


To the extent that statutory retention periods exist, the relevant data will be stored for the duration of these periods. After expiration of the respective period, the data will be deleted unless another legal basis for further storage exists.


Under the contractual arrangements, Framer generally processes personal data on my behalf in connection with the contact form for the duration of the contractual relationship between Framer and me. I can request the deletion of the personal data processed by Framer on my behalf. Statutory retention obligations and backup copies that are not separately accessible for technical reasons may be exempt from deletion.


11. Your Rights

Subject to the statutory requirements, you have in particular the following rights:

  • Right of access pursuant to Art. 15 GDPR

  • Right to rectification pursuant to Art. 16 GDPR

  • Right to erasure pursuant to Art. 17 GDPR

  • Right to restriction of processing pursuant to Art. 18 GDPR

  • Right to data portability pursuant to Art. 20 GDPR

  • Right to object to certain processing operations pursuant to Art. 21 GDPR


Where processing is based on your consent, you have the right to withdraw your consent at any time with future effect.


12. Right to Lodge a Complaint with a Supervisory Authority

You have the right to lodge a complaint with a data protection supervisory authority pursuant to Art. 77 GDPR.


The competent authority for my place of business is generally:

Bayerisches Landesamt für Datenschutzaufsicht

Promenade 18

91522 Ansbach

Germany

www.lda.bayern.de


13. Changes to this Privacy Policy

I will update this privacy policy whenever modifications to the website, the services used, or legal requirements make this necessary.


The current version published on this website applies.