ANNA
ANNA
CARINA
CARINA
CARINA
MAERZ
MAERZ
Advisor
Advisor
Strategist
Strategist
CX Expert
CX Expert
Advisor
strategist
CX Expert
Hello! Im Anna. I support brands and mid-sized companies as a Senior Advisor on their path to true customer centricity. 20 years of experience across retail, consulting and digital commerce have shown me: if you don’t think customer-first today, you limit your growth potential tomorrow.
Hello! Im Anna. I support brands and mid-sized companies as a Senior Advisor on theìr path to true customer centricity. 20 years of experience in e-commerce have shown me: if you don’t think customer-first today, you limit your growth potential tomorrow.
Hello! Im Anna. I support brands and mid-sized companies as a Senior Advisor on theìr path to true customer centricity. 20 years of experience in e-commerce have shown me: if you don’t think customer-first today, you limit your growth potential tomorrow.
20 years of experience
20 years of experience
With data-driven decisions, clear structures, and a precise focus on customers, I have been supporting brands for 20 years.
With data-driven decisions, clear structures, and a precise focus on customers, I have been supporting brands for 20 years.
My experience in retail, consulting, and digital commerce helps companies rethink growth: efficient, measurable and customer-oriented.
My experience in retail, consulting, and digital commerce helps companies rethink growth: efficient, measurable and customer-oriented.
Transformation with System
Customer experience is not a project with an end date – it is a process of change.
My 3-pillar model of structure, process, and culture translates CX strategies into clear responsibilities, KPIs, and effective steps. This enables sustainable transformation in day-to-day operations and makes results tangible.
WHO I WORK WITH
Retail, Fashion & Consumer Brands
I support brands and mid-sized companies in fashion, lifestyle and consumer goods in anchoring customer centricity and creating the structures needed for sustainable growth
Who I work with
Retail, Fashion & Consumer Brands
I support brands and mid-sized companies in fashion, lifestyle and consumer goods in anchoring customer centricity and creating the structures needed for sustainable growth
WHAT CUSTOMERS SAY ABOUT THE COOPERATION
With Anna, we were able to clearly structure and advance our Customer Experience Initiative. She thinks strategically, organizes complex topics, and translates them into steps that show immediate impact. Her work creates orientation and accelerates implementation.
Vanessa Smickt
Director E-Commerce - Marc O' Polo
Anna was always an exciting counterpart with whom we, as an agency for Connected Commerce, could have a great exchange. Her innovative ideas were a driver for new features in the Betty Barclay shop, which we gladly accepted, refined, and integrated. We look forward to many new projects!
Timo Engel
Unit Director Smart E-Commerce - hmmh AG
Analytical strength, clear structure and real implementation proximity – a partner you can rely on even in complex projects at any time.
Franziska von Becker
Principal Consultant - hachmeister+partner
A fantastic leader, Anna-Carina Maerz comes highly recommended. I have had the privilege of working with her many times in various capacities such as comprehensive leadership development programs and subsequent team training sessions.
She has a deep knowledge of the fashion industry that is complemented with an exceptional interpersonal skill. She is innovative and inclusive in her approach to leadership, creating a climate where ideas flourish towards sustainable growth. With her thinking skills, Anna-Carina steered her teams through change with alertness and bravery.
Ivo Haase
General Manager - PeHa GmbH
Transformation with System
Customer experience is not a project with an end date – it is a process of change.
My 3-pillar model of structure, process, and culture translates CX strategies into clear responsibilities, KPIs, and effective steps. This enables sustainable transformation in day-to-day operations and makes results tangible.
My podcasts
My podcasts
20 years of experience
With data-driven decisions, clear structures, and a precise focus on customers, I have been supporting brands for 20 years.
My experience in trading, consulting, and digital commerce helps companies rethink growth: efficient, measurable, and customer-oriented.
Transformation with System
Customer experience is not a project with an end date – it is a process of change.
My 3-pillar model of structure, process, and culture translates CX strategies into clear responsibilities, KPIs, and effective steps. This enables sustainable transformation in day-to-day operations and makes results tangible.
Who I work with
Retail, Fashion & Consumer Brands
I support brands and mid-sized companies in fashion, lifestyle and consumer goods in anchoring customer centricity and creating the structures needed for sustainable growth
The Future is
Customer Centric
WHAT CUSTOMERS SAY ABOUT THE COOPERATION
With Anna, we were able to clearly structure and advance our Customer Experience Initiative. She thinks strategically, organizes complex topics, and translates them into steps that show immediate impact. Her work creates orientation and accelerates implementation.
Vanessa Smickt
Director E-Commerce - Marc O' Polo
Anna was always an exciting counterpart with whom we, as an agency for Connected Commerce, could have a great exchange. Her innovative ideas were a driver for new features in the Betty Barclay shop, which we gladly accepted, refined, and integrated. We look forward to many new projects!
Timo Engel
Unit Director Smart E-Commerce - hmmh AG
Analytical strength, clear structure and real implementation proximity – a partner you can rely on even in complex projects at any time.
Franziska von Becker
Principal Consultant - hachmeister+partner
A fantastic leader, Anna-Carina Maerz comes highly recommended. I have had the privilege of working with her many times in various capacities such as comprehensive leadership development programs and subsequent team training sessions.
She has a deep knowledge of the fashion industry that is complemented with an exceptional interpersonal skill. She is innovative and inclusive in her approach to leadership, creating a climate where ideas flourish towards sustainable growth. With her thinking skills, Anna-Carina steered her teams through change with alertness and bravery.Ivo Haase
General Manager - PeHa GmbH
WHAT CUSTOMERS SAY ABOUT THE COOPERATION
With Anna, we were able to clearly structure and advance our Customer Experience Initiative. She thinks strategically, organizes complex topics, and translates them into steps that have an immediate impact. Her work provides guidance and accelerates implementation.
Vanessa Smickt
Director E-Commerce - Marc O' Polo
Anna was always an exciting counterpart with whom we, as an agency for Connected Commerce, could have a great exchange. Her innovative ideas were a driver for new features in the Betty Barclay shop, which we gladly accepted, refined, and integrated. We look forward to many new projects!
Timo Engel
Unit Director Smart E-Commerce - hmmh AG
Analytical strength, clear structure and real implementation proximity – a partner you can rely on even in complex projects at any time.
Franziska von Becker
Principal Consultant - hachmeister+partner
A fantastic leader, Anna-Carina Maerz comes highly recommended. I have had the privilege of working with her many times in various capacities such as comprehensive leadership development programs and subsequent team training sessions.
She has a deep knowledge of the fashion industry that is complemented with an exceptional interpersonal skill. She is innovative and inclusive in her approach to leadership, creating a climate where ideas flourish towards sustainable growth. With her thinking skills, Anna-Carina steered her teams through change with alertness and bravery.Ivo Haase
General Manager - PeHa GmbH